SXSW is always an event that has the artists in Sa-Town excited, because not only does it bring many great performance opportunities every year, but it also brings major networking opportunities nationwide and even in dome cases internationally.
The annual event is hosted in Texas’ state capital city of Austin, TX, and features a broad variety of entertainment, from the arts and media, to film/tv, and music. There is literally something for everyone in entertainment at the week long event. This year the dates were March 8-16.
We could give you a long rundown of what all the event entails, but we are not here to do that, please visit their official website official website for that. We are here to show love to San Antonio artists that performed at this year’s SXSW official and unofficial events.
We had asked artists in our IG story to tag us in their SXSW performance reels with the name of the venue they performed at, and so those are the artists we would like to highlight in this article.
DeShaunJay
DeshaunJay is no stranger to performing in Austin. He does not only go there for just for SXSW, but he also travels to cities outside of the city to perform. He is known to stay low-key in San Antonio, yet networks effectively and strategically with media platforms within the city and abroad. His latest project is S.T.A.K.K.S., which released March 30, 2023. He performed at Gains & Growth Showcase, a collaboration between Major Gains Music Agency, Amplified, Shade45, and Better Life Entertainment, hosted at The Yard.
DeshaunJay definitely saw our IG story and got the memo, even tagging us in his Instagram reel post. Shout out to him for that.
Check out a clip of his performance:
https://www.instagram.com/p/C4gsXcQRl1w/?igsh=N3hmY3E3dXQzOTZm
Check out his interview on Loud City Society from September 2023, where he speaks on why he does not oversaturate himself:
Aliza1K
Also performing at the event, was San Antonio’s rap queen and social media socialite, Aliza1k, who’s latest single is “Praise”, released March 3rd of this year. She is also one of the handful of artists in the city that maintain a solid 500+ listener base on Spotify music streaming platform. One of the more well-known artists in the city, Aliza1k first gained major attention on TikTok, with her famously candid “What-a-Bag” vlogs, that captivated her followers and even later caught the attention of celebrities like Kim Kardashian, who shared one of her vlogs to her story.
Kevin McGee
Another artist to look out for that performed at this event was Kevin McGee. Kevin McGee’s latest project is the October 2023 release, ‘& Friends’, a 12-track album that includes hit single, “Leg Work”, featuring Lil Yodaa. The single alone has been gaining major traction in the city since September 2023 and now across the nation.
Lil Yodaa
Lil Yodaa is another city favorite that performed at this event. Proclaiming himself as “The Worst Rapper In Texas”, his latest release is a feature on Kevin McGee’s “Leg Work”. His last solo project to date is “Bulletproof”, a July 2023 drop. Lil Yodaa has done collaborations with many artists in the city, but most notably started turning some heads with San Antonio legend and “Original O.G.” (formerly of the group Third Degree), King Kyle Lee, in the 2019 song, “They Gone Hate”.
Lil Yodaa quickly caught fans attention with his Boosie Badazz-like style. Something in his voice screams Boosie, yet also screams Lil Yodaa at the same time. You have to hear him to know what we mean.
Kevin McGee and Lil Yodaa are currently on their Leg Work Tour, and this performance served as just one leg of it. They performed at a few other events during SXSW as well, really literally putting in that “Leg Work”.
Shout out to all artists, media, and promoters that held it down for the city during SXSW. Mad props to DiversiD for the Kevin McGee/Lil Yodaa tag, and to Loud City Society for being the media to represent at that event.
Everyone is putting in that work. We are noticing and we love it! Hopefully we will make it out to SXSW to witness it ourselves next year.
Artists on Instagram:
DeshaunJay – @deshaunjayfrvr
Aliza1k – @aliza1k
Kevin McGee – @kevinmcgee
Lil Yodaa – @lilyodaa
Honorable mentions:
DiversiD – @diversid
King Kyle Lee – @kingkylelee
Loud City Society – @loudcitysociety
Gains & Growth Networking event
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